In The Press.

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Opinion Editorials

September 26, 2024

How automation can make performance marketing more efficient - without sacrificing creative

AdExchanger

In this recent AdExchanger article, Consiglieri's Tiffany Holland explores how GenAI can transform performance marketing—not just as a cost-saving tool, but as a way to create a cohesive strategy that integrates brand, organic social, and consumer analytics for enhanced results.

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September 20, 2024

4 truths CMOs must learn about generative AI in marketing

CMS Wire

Our Founder and Head of Marketing & Media Strategy Tiffany Holland dives deep into the GenAI revolution, revealing four truths every CMO must embrace. From breaking down silos, prioritizing ethics, and why inaction is the biggest risk, this is a must-read for marketing leaders ready to harness AI’s full potential.

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August 9, 2024

CMO Shakeup: Turning Potential Turmoil into Triumph for Your Agency

Advertising Week

When a new CMO steps in, agency leaders face the daunting task of reestablishing trust and momentum. Chris Noble highlights how these moments of change can be transformed from potential setbacks to powerful opportunities by prioritizing clear communication, transparency, and mutual trust from day one.

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Podcasts

November 11, 2024

Face of Marketing

In this Face of Marketing episode, Michael Miller uncovers how he does the CMOs “night job" and the crucial role of agility and rapid response in shaping brand strategy in today’s fast-paced market.

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October 13, 2024

Breaking and Entering

Chris Noble shares his journey from agency beginnings to founding Consiglieri, revealing strategies that support CMOs and drive marketing success in today’s crowded digital space.

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July 12, 2024

Copacino Fujikado: Playing Offense

In Playing Offense, Chris Noble and Chris Copacino explore the modern marketing challenges facing large brands and agencies.

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June 25, 2024

The Making of a Marketer

In this Making of a Marketer episode, Consiglieri co-founder Michael Miller discusses how his team tackles the operational challenges that hinder brands, and helping CMOs focus on strategic growth.

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Expert Commentary

October 23, 2024

Inside AI’s growing role in agency reviews—how it is transforming the pitch process

In a recent conversation with Ad Age, our Founder Michael Miller discussed how AI is reshaping agency-client reviews by prioritizing efficiency and creativity.

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October 9, 2024

How to sell creative ideas to risk-averse clients

Pitching bold creative ideas to clients can sometimes feel like an uphill battle. Our Founder and Head of Creative Strategy, Michael Miller, recently spoke with Lindsay Rittenhouse for Ad Age, explaining how highlighting data-backed insights that demonstrate the value of taking risks can result in bold ideas.

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Community

October 18, 2024

Youth in Focus Event

Reflecting on an inspiring Youth in Focus Through the Lens fundraising event! We were honored to celebrate the power of creativity and community with one of our favorite Seattle-based nonprofits.

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