Our leaders drive conversations on industry challenges and emerging opportunities through thought leadership, media features, and key interviews.
Currently, some brands are now using LinkedIn to find new agency partners, which has led to interesting discussions about the effectiveness of this approach. Our Founder & Head of Creative, Michael Miller, joined the conversation and shared with Ad Age that agencies should reconsider participating, and keep focusing on clearly defined briefs.
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Gen Z isn’t just asking for better workplaces—they expect them. Our Founder & Head of Operations, Chris Noble spoke with Ad Age about what the new workforce generation wants from their employers. Hint: they want trust over control, real flexibility over empty perks, and benefits that actually reduce stress—not add to it.
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What does it take to build a modern marketing machine that actually works? Our founders, Chris Noble and Michael Miller, joined Edward Cotton on the Inspiring Futures podcast to break it down—plus, the key priorities newly-appointed CMOs need to drive lasting change. The takeaway? Operational rigor and smart prioritization matter just as much as big ideas.
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Bad creative often starts inside the brand—outdated workflows, inefficient processes, and unclear strategies that chew through budgets and derail good ideas. Our Founder and Head of Creative Strategy, Michael Miller’s latest Campaign US piece breaks down how leaders can rebuild their systems—streamlining workflows, empowering teams, and curating the right agency partnerships.
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Our Founder and Head of Marketing & Media Strategy Tiffany Holland shared her take highlighting trends like personalization, using humor to break through the noise, the growing politicization of brand messaging, and more. She shares the roadmap for navigating the future of marketing by focusing on universal values, solving real pain points, and connecting authentically.
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Drawing from her experience on both the agency and brand sides, including roles in the digital teams at T-Mobile and Nordstrom, Tiffany shares insights into effective marketing approaches. The conversation also touches on her journey in the industry, her perspectives on closing the ownership gap in the agency business, and her leadership roles in youth and family services organizations within her community.
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In this Face of Marketing episode, Michael Miller uncovers how he does the CMOs “night job" and the crucial role of agility and rapid response in shaping brand strategy in today’s fast-paced market.
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In a recent conversation with Ad Age, our Founder Michael Miller discussed how AI is reshaping agency-client reviews by prioritizing efficiency and creativity.
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Chris Noble shares his journey from agency beginnings to founding Consiglieri, revealing strategies that support CMOs and drive marketing success in today’s crowded digital space.
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Pitching bold creative ideas to clients can sometimes feel like an uphill battle. Our Founder and Head of Creative Strategy, Michael Miller, recently spoke with Lindsay Rittenhouse for Ad Age, explaining how highlighting data-backed insights that demonstrate the value of taking risks can result in bold ideas.
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In this recent AdExchanger article, Consiglieri's Tiffany Holland explores how GenAI can transform performance marketing—not just as a cost-saving tool, but as a way to create a cohesive strategy that integrates brand, organic social, and consumer analytics for enhanced results.
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Our Founder and Head of Marketing & Media Strategy Tiffany Holland dives deep into the GenAI revolution, revealing four truths every CMO must embrace. From breaking down silos, prioritizing ethics, and why inaction is the biggest risk, this is a must-read for marketing leaders ready to harness AI’s full potential.
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When a new CMO steps in, agency leaders face the daunting task of reestablishing trust and momentum. Chris Noble highlights how these moments of change can be transformed from potential setbacks to powerful opportunities by prioritizing clear communication, transparency, and mutual trust from day one.
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In Playing Offense, Chris Noble and Chris Copacino explore the modern marketing challenges facing large brands and agencies.
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In this Making of a Marketer episode, Consiglieri co-founder Michael Miller discusses how his team tackles the operational challenges that hinder brands, and helping CMOs focus on strategic growth.
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